About
I am Morgan Loughton. I build websites from Forest Row, on the edge of the Ashdown Forest. No account managers, no offshore team, no queue you get put in.
01 / Background
Most people who come to me have had a bad experience, or have been putting this off because they were not sure what they were buying. Somebody quoted them in jargon, or the price kept moving, or they got handed to someone junior after the sales call.
So I publish prices, I write the quote down, and I say no when something is not a good fit. It is not a clever strategy, it just means neither of us wastes time.
It also means I cap how many builds I take at once. That is why the turnaround is a firm 48 hours rather than a hopeful one, and why you get me on the phone rather than a ticket number.
02 / How I work
If you have to book a call to find out what something costs, the price depends on what they think you will pay. Mine are on the site and they do not move.
What is included, what is not, and what a change would cost. One round of revisions, named in the quote, so asking for a tweak is never a worry.
If ads will not work at your search volume, or a new site is not your actual problem, I will say so. I would rather lose the sale than take money for the wrong thing.
The site, the domain, the Google listing, the analytics. All in your name. If you leave, you take it with you and I will help you move it.
03 / Work
Built a quote tool that prices a driveway from the measurements and the surface, feeding straight into a diary. Then ran the Google Ads alongside it so the traffic lands on the quote rather than the homepage.
39 months and still working together
Built a booking widget that checks the postcode against a service radius before it will take a deposit, so she stops turning down bookings she should never have received.
20 miles checked before a deposit is taken
Rewrote the pages around what people actually search for when they are planning an event, added the structured data so the service and area are machine readable, and sorted the Google listing. The approach became the template I now use for every SEO job.
The template every later SEO job is built from
04 / How it works
It asks what you do, who buys from you and what you want the site to achieve. There are no trick questions and nothing is compulsory except your name and email. If you do not know an answer, leave it, we can work it out together.
One number, what is included, what is not, and the date it would go live. No call before that point, because you should be able to decide in your own time without someone on the phone. If I am not the right fit I will say so and point you somewhere better.
You get a link part way through so there are no surprises at the end. One round of changes is included and written into the quote, so you never have to worry that asking for a tweak will cost you.
I submit it to Google and Bing, set up your Google Business Profile and check the AI assistants can read it. Then I show you how to change things yourself, if you want to.
05 / Questions
Not at all, and most people say the same thing. Working out what you need is the job I am being paid to do. Tell me what your business does and what is frustrating you at the moment, and I will tell you what I think would help, including if the answer is that you do not need a new website yet.
A custom website is £400 and a custom shop is £500, both then £100 a year which covers hosting and your domain. On Wix it is £450 and £130 a year paid to Wix. On Shopify it is £500 plus their monthly plan. That is the whole cost in every case. Nothing gets added later unless you ask for something extra, and I will always tell you the price first.
Most people want the £400 custom website: it is the cheapest, the fastest to get live and the cheapest to run. Take Wix at £450 instead only if you want to rearrange pages yourself with an editor. For selling, the £500 custom shop unless you have thousands of products or complex tax, in which case Shopify. Say what you do and I will tell you, including if the answer is that you do not need any of them yet.
Probably, but you do not need to buy it separately. It is included in every build, so nobody is going to come back to you afterwards with an extra bill for it. If somebody has quoted you for SEO on top of a website, it is fair to ask them what the website included.
More and more people ask ChatGPT or Gemini for a recommendation instead of searching Google. When they do, the assistant names two or three businesses rather than listing ten. Getting your information laid out so assistants can read and quote it is a small piece of extra work, it is included, and very few small businesses have done it yet.
Two fields are required and you are not committing to anything. Even if you are only half sure, send it. I would rather talk you out of something than sell you the wrong thing.