Care
£150a month
The quiet one. It stays online, stays safe, and small changes get done without you chasing.
- Hosting and domain managed
- Unlimited small edits
- Security and uptime monitoring
- Monthly report
Google Ads
Work this week, not in six months.
Getting found on Google takes months. Ads take days. They are not a replacement for each other and I would usually run both.
- Ad spend
- From £400 a month, paid to Google
- Management
- Quoted with the account
- First enquiries
- Usually within a week
- Review point
- 30 clicks per keyword
01 / What you get
Tight, local, and reviewed properly.
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Tight, local, exact
I start narrow and prove what converts before widening. Broad targeting burns your budget on people who were never going to buy, and it is the most common reason ads feel like a waste of money.
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02
A negative list from day one
Cheap, free, jobs, courses, DIY. Every one of those clicks costs you the same as a real one and none of them buy.
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Traffic goes somewhere that converts
A page built to answer that exact search with one clear action, not your homepage. Sending ad traffic to a homepage is the most expensive mistake in small business advertising.
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Numbers you can actually read
What it cost, what came in, what I am changing. Not a dashboard you have to interpret.
02 / Straight answer
When I will tell you not to bother.
If almost nobody searches for what you do, ads will not conjure demand that is not there. In a village with a few hundred relevant searches a month you are better off spending the money on your Google listing and asking past customers for reviews.
If your website does not convert, ads make that problem more expensive rather than solving it. Fix the site first.
I would rather turn down an account than run one that was never going to work, and I will say so before you have spent anything.
03 / How it works
How it works, start to finish.
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01
You fill in a form
It asks what you do, who buys from you and what you want the site to achieve. There are no trick questions and nothing is compulsory except your name and email. If you do not know an answer, leave it, we can work it out together.
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I come back with a price
One number, what is included, what is not, and the date it would go live. No call before that point, because you should be able to decide in your own time without someone on the phone. If I am not the right fit I will say so and point you somewhere better.
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03
I build it
You get a link part way through so there are no surprises at the end. One round of changes is included and written into the quote, so you never have to worry that asking for a tweak will cost you.
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It goes live, and people can find it
I submit it to Google and Bing, set up your Google Business Profile and check the AI assistants can read it. Then I show you how to change things yourself, if you want to.
04 / Where
Towns I have written a page for.
04 / Afterwards
What happens afterwards, if you want it.
All three are optional and none of them ties you in. Plenty of people take nothing at all, and that is completely fine. Here is what each one does so you can decide.
Growth
£350a month
What most people end up on. Everything in Care, plus the steady work that actually moves you up Google.
- Everything in Care
- Monthly SEO and GEO work
- One blog post written and published
- Google Business Profile posts
- Monthly report with what changed
Growth+
£650a month
For when the website is how you get most of your work and you want to push it harder.
- Everything in Growth
- Two blog posts a month
- Google Ads managed
- Quarterly strategy review
- Priority turnaround
05 / Questions
The things people worry about asking.
I do not really know what I need. Is that a problem?
Not at all, and most people say the same thing. Working out what you need is the job I am being paid to do. Tell me what your business does and what is frustrating you at the moment, and I will tell you what I think would help, including if the answer is that you do not need a new website yet.
What does it actually cost?
A custom website is £400 and a custom shop is £500, both then £100 a year which covers hosting and your domain. On Wix it is £450 and £130 a year paid to Wix. On Shopify it is £500 plus their monthly plan. That is the whole cost in every case. Nothing gets added later unless you ask for something extra, and I will always tell you the price first.
Which one would I need?
Most people want the £400 custom website: it is the cheapest, the fastest to get live and the cheapest to run. Take Wix at £450 instead only if you want to rearrange pages yourself with an editor. For selling, the £500 custom shop unless you have thousands of products or complex tax, in which case Shopify. Say what you do and I will tell you, including if the answer is that you do not need any of them yet.
I have been told I need SEO. Do I?
Probably, but you do not need to buy it separately. It is included in every build, so nobody is going to come back to you afterwards with an extra bill for it. If somebody has quoted you for SEO on top of a website, it is fair to ask them what the website included.
What is this AI thing everyone keeps mentioning?
More and more people ask ChatGPT or Gemini for a recommendation instead of searching Google. When they do, the assistant names two or three businesses rather than listing ten. Getting your information laid out so assistants can read and quote it is a small piece of extra work, it is included, and very few small businesses have done it yet.
Do I have to sign up to a monthly fee?
No. The retainers are optional and none of them ties you in. Plenty of clients take nothing and manage their own site perfectly well. What I will say honestly is that a site nobody touches gradually slips down Google while competitors who do touch theirs move up. Take one or do not, but now you know the trade.
Tell me what you are thinking.
Two fields are required and you are not committing to anything. Even if you are only half sure, send it. I would rather talk you out of something than sell you the wrong thing.