Care
£150a month
The quiet one. It stays online, stays safe, and small changes get done without you chasing.
- Hosting and domain managed
- Unlimited small edits
- Security and uptime monitoring
- Monthly report
Online shops
A shop for £500, with no monthly fee.
The same hand built site with a working shop in it. No Shopify subscription, no transaction cut, and the first twenty products written for search before you open.
- Price
- £500 once
- Then
- £100 a year, domain included
- Live in
- 48 hours from your brief
- Monthly platform fee
- None
01 / What you get
What is in a shop build.
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01
Everything in the website build
The site, your domain, the Google Business Profile, the legal pages, the SEO and GEO work. All of it, plus the shop.
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02
Products, checkout and delivery
Set up and tested end to end with a real order before you go live, so you are not finding out something is broken from a customer who could not pay you.
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03
Your first twenty products written for search
This is the part shops skip and then wonder why nothing sells. Each one gets a description written for a person and structured for Google, so your products can appear with their price and availability in the results.
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04
Payments straight to you
Into your own account, with no platform taking a percentage of every sale. On a few hundred pounds a month that difference pays the yearly fee several times over.
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05
Stock and orders you manage
You add products, change prices and see orders yourself. I will show you how, and it takes about twenty minutes to learn.
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06
Nothing to update
No apps, no subscriptions quietly renewing, nothing slowing the shop down six months from now because you installed something once and forgot.
02 / Straight answer
When you should use Shopify instead.
If you have thousands of products, or a supplier feed updating stock automatically, or you are selling across several countries with different tax rules, use Shopify. It has solved problems I would be rebuilding badly, and the monthly fee is worth it at that size.
If you need a large app ecosystem, subscriptions, loyalty schemes, complex shipping rules, same answer. I would rather point you there than take £500 for something that fights you.
This is for the shop with somewhere between five and a few hundred products, where the monthly fee and the transaction cut are real money and the complexity is not needed. That is most small shops.
03 / How it works
How it works, start to finish.
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01
You fill in a form
It asks what you do, who buys from you and what you want the site to achieve. There are no trick questions and nothing is compulsory except your name and email. If you do not know an answer, leave it, we can work it out together.
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02
I come back with a price
One number, what is included, what is not, and the date it would go live. No call before that point, because you should be able to decide in your own time without someone on the phone. If I am not the right fit I will say so and point you somewhere better.
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03
I build it
You get a link part way through so there are no surprises at the end. One round of changes is included and written into the quote, so you never have to worry that asking for a tweak will cost you.
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04
It goes live, and people can find it
I submit it to Google and Bing, set up your Google Business Profile and check the AI assistants can read it. Then I show you how to change things yourself, if you want to.
04 / Afterwards
What happens afterwards, if you want it.
All three are optional and none of them ties you in. Plenty of people take nothing at all, and that is completely fine. Here is what each one does so you can decide.
Growth
£350a month
What most people end up on. Everything in Care, plus the steady work that actually moves you up Google.
- Everything in Care
- Monthly SEO and GEO work
- One blog post written and published
- Google Business Profile posts
- Monthly report with what changed
Growth+
£650a month
For when the website is how you get most of your work and you want to push it harder.
- Everything in Growth
- Two blog posts a month
- Google Ads managed
- Quarterly strategy review
- Priority turnaround
05 / Questions
The things people worry about asking.
I do not really know what I need. Is that a problem?
Not at all, and most people say the same thing. Working out what you need is the job I am being paid to do. Tell me what your business does and what is frustrating you at the moment, and I will tell you what I think would help, including if the answer is that you do not need a new website yet.
What does it actually cost?
A custom website is £400 and a custom shop is £500, both then £100 a year which covers hosting and your domain. On Wix it is £450 and £130 a year paid to Wix. On Shopify it is £500 plus their monthly plan. That is the whole cost in every case. Nothing gets added later unless you ask for something extra, and I will always tell you the price first.
Which one would I need?
Most people want the £400 custom website: it is the cheapest, the fastest to get live and the cheapest to run. Take Wix at £450 instead only if you want to rearrange pages yourself with an editor. For selling, the £500 custom shop unless you have thousands of products or complex tax, in which case Shopify. Say what you do and I will tell you, including if the answer is that you do not need any of them yet.
I have been told I need SEO. Do I?
Probably, but you do not need to buy it separately. It is included in every build, so nobody is going to come back to you afterwards with an extra bill for it. If somebody has quoted you for SEO on top of a website, it is fair to ask them what the website included.
What is this AI thing everyone keeps mentioning?
More and more people ask ChatGPT or Gemini for a recommendation instead of searching Google. When they do, the assistant names two or three businesses rather than listing ten. Getting your information laid out so assistants can read and quote it is a small piece of extra work, it is included, and very few small businesses have done it yet.
Do I have to sign up to a monthly fee?
No. The retainers are optional and none of them ties you in. Plenty of clients take nothing and manage their own site perfectly well. What I will say honestly is that a site nobody touches gradually slips down Google while competitors who do touch theirs move up. Take one or do not, but now you know the trade.
Tell me what you are thinking.
Two fields are required and you are not committing to anything. Even if you are only half sure, send it. I would rather talk you out of something than sell you the wrong thing.