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Is your business showing up when someone asks ChatGPT, Perplexity or Google AI for a recommendation? If not, you’re missing a growing wave of ready-to-buy customers. This guide explains why, and exactly what to do about it. GEO vs SEO UK small business If you’re a small business owner in the UK, you’ve probably heard about SEO , Search Engine Optimisation, the practice of making your website rank higher on Google. You may even have done some work on it, or hired someone to he