Notes
Notes, not content marketing.
Things I have found while doing the work, written when there is something worth saying. Which is not weekly.
- Posts
- 6
- Subjects
- 4 areas
- Written by
- Morgan Loughton
- Frequency
- When there is something to say
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Four years of invoices, and what they actually say.
I sat down with four years of my own invoices expecting to find that the big builds paid for everything. They do not, and the real picture changed how I run this.
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What £400 actually buys, and what it does not.
Website quotes range from ninety-nine pounds to twenty thousand for what sounds like the same thing. Here is what the number actually represents at my end.
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Your Google listing is probably half empty.
If you run a local business, there is a decent chance your Google listing sends you more enquiries than your website does. There is an equally decent chance you have not opened it in two years.
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Why you rank on page one and still get no calls.
Somebody told you your site ranks well. It does. And the phone is not ringing. These are not contradictory, and the fix is usually smaller than you would expect.
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How to get your business named by ChatGPT.
A growing number of people never see a page of Google results at all. They ask an assistant a question and act on the answer. If your business is not in that answer, you were not in the running.
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I audited my own website and found 161 broken pages.
This is not a story about a client. It is a story about me, and it is the reason I now check this first on every site I touch.
Tell me what you are thinking.
Two fields are required and you are not committing to anything. Even if you are only half sure, send it. I would rather talk you out of something than sell you the wrong thing.