Care
£150a month
The quiet one. It stays online, stays safe, and small changes get done without you chasing.
- Hosting and domain managed
- Unlimited small edits
- Security and uptime monitoring
- Monthly report
Websites
A £400 website, live in 48 hours.
Built from nothing rather than assembled on a platform. That is what makes it quick, what makes it fast to load, and what means there is no monthly fee waiting for you.
- Price
- £400 once
- Then
- £100 a year, domain included
- Live in
- 48 hours from your brief
- Platform fee
- None, ever
01 / What £400 buys
Most quotes at this price buy you a design.
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01
The site itself
Usually five to seven pages, written and built around what you actually sell. Phones first, because that is where most of your visitors are. Hand built, so it loads in well under a second rather than the three or four seconds a platform site takes.
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02
Your domain name, included
Registered in your name, not mine, and included in the £100 a year rather than billed separately. If you already have one, that is fine and the price does not change.
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03
Found by Google and named by AI
Structured data, titles written to be clicked, and the information assistants need to quote you. Not an upsell afterwards, because a site nobody can find is not finished.
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04
Your Google Business Profile
Set up or cleaned up, with every category, service, hour and photograph filled in. For a lot of local businesses this brings in more calls than the website does.
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05
Your legal pages, written
Privacy policy, terms and the cookie position, written properly for your business rather than pasted from a generator. If you take enquiries through a form, you legally need the first one.
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06
Nothing to update, ever
No plugins, no themes, no platform. There is nothing that can go out of date, break after an update, or get hacked through a component you did not know you had. This is the quiet reason the yearly fee is low.
02 / Why this platform
Why building it from scratch is cheaper, not dearer.
Built from nothing used to mean expensive. It does not any more. The tools got good enough that a small site takes hours rather than weeks, and once there is no platform underneath it there is no platform bill either.
A Wix or Squarespace site costs you somewhere between £130 and £300 a year for as long as it exists, and that is before the domain. Over five years that is most of another website. Mine is £100, and that includes the domain.
The other half is speed. A platform loads its own machinery before it loads your page. This site, the one you are reading, is about 60KB and arrives in under a second on a phone. A typical Wix site is two to four megabytes.
03 / How it works
How it works, start to finish.
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01
You fill in a form
It asks what you do, who buys from you and what you want the site to achieve. There are no trick questions and nothing is compulsory except your name and email. If you do not know an answer, leave it, we can work it out together.
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02
I come back with a price
One number, what is included, what is not, and the date it would go live. No call before that point, because you should be able to decide in your own time without someone on the phone. If I am not the right fit I will say so and point you somewhere better.
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03
I build it
You get a link part way through so there are no surprises at the end. One round of changes is included and written into the quote, so you never have to worry that asking for a tweak will cost you.
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04
It goes live, and people can find it
I submit it to Google and Bing, set up your Google Business Profile and check the AI assistants can read it. Then I show you how to change things yourself, if you want to.
04 / Where
Towns I have written a page for.
04 / Afterwards
What happens afterwards, if you want it.
All three are optional and none of them ties you in. Plenty of people take nothing at all, and that is completely fine. Here is what each one does so you can decide.
Growth
£350a month
What most people end up on. Everything in Care, plus the steady work that actually moves you up Google.
- Everything in Care
- Monthly SEO and GEO work
- One blog post written and published
- Google Business Profile posts
- Monthly report with what changed
Growth+
£650a month
For when the website is how you get most of your work and you want to push it harder.
- Everything in Growth
- Two blog posts a month
- Google Ads managed
- Quarterly strategy review
- Priority turnaround
05 / Questions
The things people worry about asking.
I do not really know what I need. Is that a problem?
Not at all, and most people say the same thing. Working out what you need is the job I am being paid to do. Tell me what your business does and what is frustrating you at the moment, and I will tell you what I think would help, including if the answer is that you do not need a new website yet.
What does it actually cost?
A custom website is £400 and a custom shop is £500, both then £100 a year which covers hosting and your domain. On Wix it is £450 and £130 a year paid to Wix. On Shopify it is £500 plus their monthly plan. That is the whole cost in every case. Nothing gets added later unless you ask for something extra, and I will always tell you the price first.
Which one would I need?
Most people want the £400 custom website: it is the cheapest, the fastest to get live and the cheapest to run. Take Wix at £450 instead only if you want to rearrange pages yourself with an editor. For selling, the £500 custom shop unless you have thousands of products or complex tax, in which case Shopify. Say what you do and I will tell you, including if the answer is that you do not need any of them yet.
I have been told I need SEO. Do I?
Probably, but you do not need to buy it separately. It is included in every build, so nobody is going to come back to you afterwards with an extra bill for it. If somebody has quoted you for SEO on top of a website, it is fair to ask them what the website included.
What is this AI thing everyone keeps mentioning?
More and more people ask ChatGPT or Gemini for a recommendation instead of searching Google. When they do, the assistant names two or three businesses rather than listing ten. Getting your information laid out so assistants can read and quote it is a small piece of extra work, it is included, and very few small businesses have done it yet.
Tell me what you are thinking.
Two fields are required and you are not committing to anything. Even if you are only half sure, send it. I would rather talk you out of something than sell you the wrong thing.